Q: Jan, if you watch a show like Egoli and it runs for 30 minutes, the actual show is short because of all the advertishments, and sometimes the final add has little resemblence to the product
A: I know what you are getting at. Basically we are paying exorbitant prices for digital satellite tv just to watch ads. Whether the ads are relevant to the product or not, that's irrelevant. Ad breaks used to be about two minutes long with four 30 second ads. The other day timed an ad break of just over 5 minutes! It just irritates the SH!T out of me.
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